Snap launches $2,195 Specs AR glasses, taking aim at Meta as smart-glasses race intensifies
Snap has introduced its $2,195 augmented reality glasses, Specs, saying they offer capabilities beyond competing products and positioning them directly against Meta at the AWE conference. Meta currently leads the market for smart glasses without displays, with first-quarter shipments rising 167% year over year. Snap shares fell 10%, underscoring escalating competition in AR hardware and challenging Meta’s narrative around leadership in AI wearables.