Business Insider6-20

Apple CEO Tim Cook says iPhone prices will rise as memory and storage chip costs surge

Apple CEO Tim Cook said iPhone prices will increase as the cost of memory and storage chips jumps. Microsoft Xbox chief Asha Sharma said storage components have risen to more than 5x what they cost two years earlier, and described a similar pattern for memory. Dell and Ford have also warned that AI-driven demand is tightening supplies of key components and lifting prices across electronics. The shift is pressuring margins in Apple’s and Microsoft’s hardware businesses, while leaving chipmakers and upstream materials outside the scope of these warnings.

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