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GameStop's $500M Bitcoin Investment Swings From Unrealized Gains to Losses in Q3

GameStop invested $500 million in Bitcoin in spring 2025, and its third-quarter report on Tuesday showed a book value of about $519 million at the end of September with more than $19 million in unrealized gains, BlockBeats reports. The holding had climbed to roughly $528 million by the end of the second quarter before a subsequent price pullback left the company with around $9.4 million in unrealized losses, and GameStop neither added to nor sold any Bitcoin during the third quarter. Bitcoin hit new highs in 2025 under crypto-friendly U.S. policies before a sharp drop on October 10 pulled prices down about 30% from the yearly peak and led to roughly $19 billion in leveraged crypto positions being liquidated. Non-crypto companies such as Japan's hotel operator MetaPlanet and Trump Media & Technology Group increased Bitcoin purchases this year, a trend linked to U.S. President Trump's executive orders elevating digital assets' strategic role and promoting a light-touch regulatory approach.
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