
In a recent AMA titled “BingX & Chelsea FC: Official Training Kit Launch AMA” on twitter space, BingX and Chelsea FC offered an inside look at their deepening partnership and the creative force behind the launch of the new 25/26 men’s training kit. Centered around the theme “Trained on Greatness,” the campaign highlights the shared DNA between high-performance sport and cutting-edge tech, showcasing how greatness is forged through discipline, preparation, and the smart use of both data and technology.
The kit itself represents more than just a fresh look as it captures the ambition, discipline, and drive that define both Chelsea on the pitch and BingX in the digital finance world of crypto trading. The new kit reimagines Chelsea’s iconic royal blue, synonymous with the club’s identity by pairing it with sleek green as the dominant base and subtle white accents. The result is a bold, high-contrast design that still honors the club’s roots while signalling its ambition for the future. The BingX logo takes a prominent spot on the chest, reinforcing the synergy between tradition and transformation.
The discussion also spotlighted BingX’s push into AI, with the platform increasingly focused on enhancing user experience through smarter, faster, and more adaptive trading tools. “AI is allowing us to empower our users with real-time insights, personalized analytics, and decision-making tools that weren’t possible before”, said Vivien. John Rogers added: “when you see two forward-thinking brands come together, one from sport, one from fintech, its not just about branding. It’s about building bridges between high performance and high engagement.” Together, their insights highlighted how the Chelsea-BingX collaboration blends elite sports culture with cutting-edge tech to deepen user and fan engagement.
The session wrapped with a lively Q&A, offering fans a closer look at upcoming innovations and the evolving bond between Chelsea FC and BingX. The message was clear: this partnership is built on ambition, technology, and a shared drive for greatness.
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