If you’re a retail investor in Europe, crypto just got a little more familiar. Belgium’s KBC Bank – the country’s largest retail bank – has announced plans to launch Bitcoin and Ethereum trading for everyday users through its Bolero investment platform.
That means you might soon be able to buy BTC and ETH from the same place you buy stocks or ETFs – all within a trusted, local environment.
Why Is This a Big Deal?
Up until now, most European crypto users have had to rely on international exchanges and platforms to on-ramp their crypto. While these platforms are accessible, they don’t always come with the kind of local support that users might expect from their banks. KBC’s move shows that traditional financial institutions are finally starting to take crypto seriously – not just as an investment trend, but as a part of their long-term offerings.
The bank has emphasized a focus on education and security, which could help bridge the gap for cautious European users who have been waiting for a more familiar on-ramp.
It’s Not Just KBC
As crypto momentum picks up across traditional financial institutions across Europe, KBC isn’t the only bank pushing towards a future powered by the blockchain.
Germany’s Sparkassen group is set to bring crypto to nearly 50 million customers by next year. Spain’s BBVA already supports crypto in its Swiss division. And more banks across Europe are experimenting with digital asset services – often in direct response to rising retail demand.
What It Means for You
If you’ve been watching crypto from the sidelines, this kind of move might make it easier to get started. Local banks offering direct access means you won’t have to navigate difficult on-ramping processes and currency conversions, but will be able to access crypto directly from your bank – and proceed with your trading wherever you please.
And as more institutions follow KBC’s lead, we could be looking at a future where buying crypto could be as simple as just hitting a new tab in your banking app.
