BNB Chain promotion-driven project ODY collapses to zero on July 29, with over 350,000 holder addresses and nearly $18 million peak liquidity

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The ODY (Odyssey) BNB Chain project reportedly collapsed to near-zero after a large-scale mint-and-dump, exploiting retained admin controls (minting, governance, whitelist, tax changes) despite decentralization claims. With ~350k holders and ~$18m peak liquidity, the event highlights ongoing smart-contract governance and due-diligence risks in retail-driven on-chain markets. Near-term impact is likely reduced risk appetite and scrutiny across BNB Chain tokens and DEX liquidity.
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Offline promotion-driven crypto project ODY (Odysseus) collapsed to zero and allegedly exited on July 29, 2026. Before the collapse, it had more than 350,000 holder addresses, peak liquidity close to $18 million, and nearly $20 million in 24-hour trading volume, making it a relatively sizable project on BNB Chain. A review of the smart contract found it was not fully decentralized as marketed, retaining key controls including Mint issuance, governance privileges, a whitelist, and the ability to change tax rates. The project ultimately carried out large-scale minting and sold into the liquidity pool to cash out, draining USDT, according to the contract review.