Cena Basic Attention (BAT)

Basic Attention Token (BAT) is a cryptocurrency and operates on the Ethereum platform. The digital world has grown to become where a significant segment of the Western population works, learns, plays, socializes, and communicates. New solutions are necessary for various industries to continue thriving, especially the digital advertising and services markets. The Basic Attention Token (BAT) is a solution for these industry players, providing advertisers, publishers, and users a tool to be used as a decentralized, anonymous, and secure unit of account. It runs on the Ethereum blockchain system, which allows for greater scalability than most other cryptos.The BAT platform is constantly expanding its ecosystem to include multiple partners to become a truly cross-platform utility token. Over 2.7 thousand ad campaigns are ongoing in over 180 countries, and more than 400 partners are currently onboard. Partners so far include DuckDuckGo (search engine), L.A. Times, NPR, Khan Academy, Vimeo (publishers), Nexo, bitpay, upland, BlockFi (advertisers), TAPnetwork, and Origin (Ecommerce), with more joining each day. This utility token is not meant to be considered a digital currency, commodity, or security. Still, the nature of the tokens makes it possible for them to function in these roles. BAT's code and protocols are all Open Sources, allowing users to verify how the platform works and secures their information. It will also make it possible for content creators, advertisers, and other potential partners to see how the ecosystem functions before making their final decision.